Which Social Sites Are Best for Which Marketing Outcomes?
If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, together with SEO firm 97th Floor, have created this chart showing which social networks are best for various organizational, CRM and marketing goals.
For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.
When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns.
Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.
If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!
I would love to hear your feedback and comments. Let’s exchange ideas below. Just leave your thoughts/questions.
Genesis empowers you to quickly and easily build fabulously amazing websites with WordPress! Whether you’re a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go. It’s that simple – start using Genesis now!
Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes (“skins”) that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.