WordPress SEO Meta Tags – Your Site

 It’s all about SEO…

 

You hear a lot about it, but do you have it?

Exactly What is Search Engine Optimization?
SEO HelpIt’s the process of being found on Google and other search engines without the searcher (the person searching) knowing your name, your website or really anything about you. Search Engine Optimization (SEO) is about making your website/blog search engine “friendly” so you can be located through search terms and links rather than by your web name (URL).
Getting rankings

Once your website/blog has been indexed in the search engines (if it isn’t already, I can take care of that!) you can now start to “optimize” your site! It’s fun, it’s like a game and often it may be useful to have someone who knows what they are doing handle it for you. Basic SEO does involve working with your Meta Tags, Title tag, Descriptions, Keywords, Content and Links.

Meta Tags

For SEO, the Meta tags are information that is not visible to searchers on a website, but they loaded into areas of a web page that are found by Search Engines and help them rank the site in results; in other words they tell the search engines what your site is all about.

Meta tags need to be very specific and include a variety of things about your site/blog. In order to be really viable, the Content on your website/blog should be original and specific to what your site is about and follow what your Meta Tags.

You need to have at least 400-600 words on your web page and continually write to your keywords (another thing I can help you with!). However, you don’t want to overload your page or post with your keywords, this can hurt you more than help you in the search engines.

It’s important that you also get your site linked with as many sites as you can – now there is an art to that and comes a little later down the road. Linking your website/blog builds your popularity on the web and the search engines, such as Google, can give you high SEO scores for the more links you have.

What is a Title Tag

A Title Tag has been and will always be very important and it can be a bit “techie” as well. It’s one of the most important factors in achieving high search engine rankings. A title tag is a piece of HTML code that belongs on every web page which best describes the information that will be found on that page. A title tag should contain the main keyword phrases that best describe the page, which a person would type into a search engine.

In SEO, Title Tags tell what is in the content of a specific web page, it says what your page is all about. Creating an appropriate title tag is one of the most important things you can do to achieve high ranking SEO. (See, told you it was rather “techie”…)

What should my Title Tag say?

Your Title Tag should include your keywords along with the most important services you offer. OK, the bottom line, for SEO, your keywords must stand out in the title of your index page before anything else you might add.

How long can my Title Tag be?

You cannot make your title tag real long, there are limits that need to be met. Your title tag should be 6 to 12 words (so they, the experts say) and be approximately 60 – 80 characters and this includes your spaces. Title Tags are extremely important to your Search Engine Optimization so if you’re not comfortable doing this yourself, let me help you.

You want to make sure that you provide the search engines with important and specific information to have your website/blog found.

The cool thing here is that you can have different Title Tags for different pages. So this means you can spread your keywords over your various pages. The main thing is having a strong Title Tag for each page which will increase your visibility on all the search engines and improve your SEO.

Want to take a look at your Title Tag?

Here’s a little more of that “techie stuff…” Here’s a little more of that “techie stuff…” The title tag can be found in the “source code” of a web page or at the top of your browser window. The easiest way to see the title tag is to right click on your web page, click on “View Source” which may be towards the bottom of the pop up box and it will open in a new window. You can always ask me to show you too. Sometimes that’s just a little easier.

The Meta Tag Description

The Meta tag description is an added real important and very powerful SEO tactic. The Meta description tag is a snippet of HTML code that belongs inside thesection of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.

This tag is found in the “techie” part of your HTML code –rather close to where the Title Tag can be found. Your Meta description is another one of the very important tags in achieving a good SEO ranking with all search engines.

What should your Meta Description Tag say?

This description tag needs to be a powerful statement using your keywords as to what this particular page is all about. It’s generally felt that the Meta description tag should be 12 to 24 words and up to 180 characters. The main thing you need to know though about a Meta description tag is that it’s really important and needs to be great. End of story. And of course, we can help you make it great!

What is a Meta Keyword Tag? (Last Meta Tag I Promise!) :)

Ok, this one is really not as important as the others, BUT it is still very relevant for SEO. The Meta keyword tag lists the specific keywords and/or phrases that will tell the search engines what your page is all about. To write this tag you would use your “keywords” or “keyword phrases” or just have me do it for you.

How can I check out my Meta Keyword Tag?

Go back to that “techie” part of your website (referred to in the Title Tag/ Tag Description section). That’s where you will find the Meta Keyword Tag for your website/blog.

Things to remember about Meta Keyword Tags

Your keywords need to be listed in order of their importance, for example, what your page is about and so forth. Now don’t forget to include variations of a keyword, the singular and plural versions. Don’t overuse your keywords search engines don’t like it when keywords are over used. Or, just call me and I can work it out for you.

So tell me what do you think about SEO?

SEO can go from anywhere from being a tad bit overwhelming to completely beyond being frazzled or mind boggling. After a few years of working with SEO, I get it, so it just might be easier for you to let me do the work for you. It’s totally up to you, but I’m here if you need me!

Barb Sibbing ~ For The Love of WordPress runs on the Genesis Framework

Genesis FrameworkGenesis empowers you to quickly and easily build fabulously amazing websites with WordPress! Whether you’re a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go. It’s that simple – start using Genesis now!

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes (“skins”) that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

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